At present, the issue to publish pictorial warnings on tobacco products is being debated in the country. Several researchers of the World Health Organization (WHO) and others stated in a special report in the Lancet medical journal that widespread efforts to cut salt intake, curb smoking and to ensure those at risk of heart disease take needed drugs could prevent millions of deaths each year. They looked at prevention efforts in 23 low and middle income countries including China, India, Russia, Brazil, Turkey, Mexico, Pakistan, South Africa, Poland and Nigeria in which 80 percent of global deaths from chronic diseases like heart disease, cancer and diabetes occur. The study said that implementing tobacco control measures, reduction of salt intake and strengthening public awareness efforts would prevent nearly 14 million deaths over the coming 10 years.
The Government of
The Government is planning to revise its Packaging and Labelling Rules, 2007, wherein grim pictures like cancerous tumours or an ailing infant may be printed on the packet on smoking and non-smoking forms of tobacco. In revised guidelines a tobacco product can now carry the warning ‘tobacco kills’ along with a picture that shows one of the following ‘smoking causes cancer, your smoking kills babies, tobacco causes painful death and tobacco causes mouth cancer.’
Though use of pictorial warnings on tobacco products have been proved to be effective in 15 countries across the world where tobacco consumption has drastically gone down, especially in Thailand, which has now become a model for its success in curbing smoking. But In India this alone may not be sufficient and it needs to be backed up by a powerful public information campaign and many other means. Issue like smoking needs more stress in
Exposure to smoking activities, easy availability of cigarettes in and around educational institutions, message of smoking getting reinforced in films, advertisements, attracts youths towards smoking. Another survey, carried out among youths with support of WHO and Centre for Disease Control in Madhya Pradesh in year 2003, showed that the tobacco habits including smoking take start at very early stage in life. The survey says that the prevalence of tobacco use in young ones in the Madhya Pradesh was observed to be 12.8%. Out of the total of 1,692 students, which participated in the survey, one in six students (16.5%) had ever used tobacco in any form.
That was the story of year 2003 and now after our years, the ’anti-tobacco’ activists say that tobacco prevalence has increased among young generation. They say it is not only smoking but even use of tobacco has significantly increased. Same survey added that some of the psychological factors mainly leave impact on youths to start tobacco use. They start tobacco habit after watching people surrounding them (Parents and friends) using tobacco. Bidi smoking is one another area, which can be attributed to around 32 per cent of tuberculosis deaths in
This is the main reason why several people in